MKT 140 - Principles of Selling

Credit(s) 3.00
Lecture Hours: 3.00
This course presents information regarding careers in selling, sales management, preparation needed for selling and sales presentations. Films and presentations by professional sales personnel will enhance the learning experience.

SLOs:
Upon successful completion of this course, students will be able to:

Describe the importance of selling in our economy and as an occupation.
Describe the buying behavior.
Identify the background in company and product knowledge needed to be successful in selling.
Recognize the need for good marketing principles.
Describe the basics of citizenship as it relates to selling.
Compare the various career opportunities in selling, including management of selling.