MKT 110 - Principles of Marketing

Credit(s) 3.00
Lecture Hours: 3.00
This course provides a picture of basic marketing principles and practices; focuses upon customer-driven strategies to attract, keep, and grow targeted customers. Concepts covered include: Web selling and diversity issues, along with the global marketplace, branding, pricing, and ethical issues.

Prerequisite(s): At least one business course
SLOs:
Upon successful completion of this course students will be able to:

This course increases the students understanding of how marketing works at a company and at a societal level. Students will be able apply their new knowledge for improved personal decision-making in today’s society. Students will learn about product, price, promotion and place as it relates to marketing a product.