AGB 357 - Agribusiness Marketing and Retailing

Credit(s) 3.00
Lecture Hours: 3.00
This course provides the student with knowledge required to understand and execute marketing promotions. It equips students with the ability to identify and construct successful public relations campaigns and evaluate advertising communication used in agribusiness.

SLOs:
Upon successful completion of this course, students will be able to:

Apply basic principles of marketing.
Apply public relations concept and philosophy.
Execute advertising and editing fundamentals.