AGB 336 - Agricultural Selling

Credit(s) 3.00
Lecture Hours: 3.00
This course teaches principles of selling with application to agricultural and food related businesses. In this course, we will review attitudes, value systems, and behavioral patterns that relate to agricultural sales and customer buying behaviors. We will implement marketing and selling strategies and prepare for sales calls. Students will demonstrate sales presentations, handle objections, and close sales, while also analyzing the buying or purchasing process and evaluating the agri-selling profession.