May 17, 2024  
2022 - 2023 Eastern Iowa Community Colleges Catalog 
    
2022 - 2023 Eastern Iowa Community Colleges Catalog [ARCHIVED CATALOG]

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MKT 150 - Principles of Advertising


Credit(s) 3.00
Lecture Hours: 3.00
This course explains the economic functions of advertising, its value and use in business. Analysis of consumer motivation, presentation of advertising and the effectiveness of various media is presented. Assignments give practice in effective advertising methods.



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