WDV 450 - Social Media Branding

Credit(s) 3.00
Lecture Hours: 3.00
This course will go through how social media has disrupted communication channels and created challenges for marketing in the digital age. The change of control of the brand has shifted from the company to the consumer. In this course, students will learn how to manage their brand (either personal or business) on social media and how to create a social media strategy. Through lecture, discussions, and case studies, students will learn various theoretical frameworks to optimize social media strategy for a specific industry. Topics discussed include the importance of influencers and brand advocates, the benefits of listening and aligning objectives with goals.

SLOs:
Upon completion of this course, students will be able to:

Create branding elements for social media.
Adapt existing branding elements for social media.
Create a social media brand strategy.