MKT 110 - Principles of Marketing

Credit(s) 3.00
Lecture Hours: 3.00
This course provides an overview of fundamental marketing principles and practices, emphasizing customer-driven strategies to attract and retain target markets. Topics include market research, web-based selling, the global marketplace, branding, ethical decision-making, and the marketing mix - product, price, place, and promotion. No

Prerequisite(s): At least one business course.
SLOs:
Upon successful completion of this course, students will be able to:

Explain fundamental marketing concepts and terminology, including the marketing mix (product, price, place, and promotion) and the role of marketing in organizations.
Analyze consumer behavior and market segmentation to identify target markets and customer needs.
Apply marketing strategies to develop and position products or services that create value for customers and organizations.
Evaluate the effectiveness of promotional tools and digital marketing techniques in reaching and influencing target audiences.
Demonstrate ethical and socially responsible decision-making in marketing practices and business communications.