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May 02, 2024
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MKT 110 - Principles of Marketing 3.00 Credit(s)
This course provides a picture of basic marketing principles and practices; focuses upon customer-driven strategies to attract, keep, and grow targeted customers. Concepts covered include: Web selling and diversity issues, along with the global marketplace, branding, pricing, and ethical issues. 59.4 Lec. Hrs.
Prerequisite(s): At least one business course
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