MKT 110 - Principles of Marketing

3.00 Credit(s)

This course provides a picture of basic marketing principles and practices; focuses upon customer-driven strategies to attract, keep, and grow targeted customers. Concepts covered include: Web selling and diversity issues, along with the global marketplace, branding, pricing, and ethical issues. 59.4 Lec. Hrs.

Prerequisite(s): At least one business course