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Apr 30, 2024
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MKT 110 - Principles of Marketing Credit(s) 3.00 Lecture Hours: 3.00 This course provides a picture of basic marketing principles and practices; focuses upon customer-driven strategies to attract, keep, and grow targeted customers. Concepts covered include: Web selling and diversity issues, along with the global marketplace, branding, pricing, and ethical issues.
Prerequisite(s): At least one business course
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